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It’s day two of MarTech: Wednesday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today is Day 2 of MarTech! There are many…

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MarTech keynote: Marketing data is not always perfect

The one thread running through almost everything at the fall edition of MarTech is the data challenge. “Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel.” The words of…

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Today is MarTech day: Tuesday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall…

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Join us online tomorrow for free at MarTech

Searching for best-of-breed marketing technology to manage your mountain of data? Wondering how to move forward in a cookieless world? Hungry for data-rich case studies to inspire new initiatives? Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech… for free! Your free virtual pass unlocks the…

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One day away from MarTech: Monday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I’m feeling a little less virtual today. Tomorrow MarTech kicks…

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The Real Story on MarTech: A holistic personalization technology strategy

In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a holistic personalization technology strategy. The key premise is that omnichannel personalization requires several related capabilities across a potentially wide range of use…

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The Real Story on MarTech: Navigating the new world of consumer privacy

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking…

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The Real Story on MarTech: Where should personalization reside in your new stack?

Online personalization as a concept has been with us for more than two decades, but recent developments have elevated its importance for martech leaders: Greater attention to test and optimization leading to demands for more “always-on” personalization programs;Better access to customer data and segments, opening up possibilities for more targeted experiences in any digital setting;Emergence…

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The MarTech agenda is live! See what’s in store

If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”“Am I delivering the best possible user experience?”“What can I do to better align my sales and marketing teams?”“How can I get more results out of my email marketing campaign?” Get the answers for…

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The MarTech fall agenda is live: Wednesday’s Daily Brief

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. (More details below.) Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. Pre-pandemic, their revenue from…