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MarTech keynote: Marketing data is not always perfect

The one thread running through almost everything at the fall edition of MarTech is the data challenge. “Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel.” The words of…

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Keynote reaction

WWDC21 keynote reaction: Get to work and ignore the privacy double standard

During an Apple keynote, a pastime Apple followers like to engage in on Twitter, Slack, text, telex, party line, whatever method of communication is most handy, is coming up with hilarious zingers to things the company announces. Let’s do a little of that today, shall we? First example: Apple said there’s going to be a…

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Keynote major

Important Keynote 11 update makes it Simpler for Internet meetings

Apple’s Keynote for macOS presentation software was designed around plugging a MacBook into a projector and using full-screen mode, so it wasn’t ready for the remote-work and distance learning switchover that happened abruptly in 2020. By that summer, Apple had updated Keynote to version 10.1 and caught up with Microsoft PowerPoint, by adding a Play…