Categories: announcesGoogle

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday.

The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced products from retailers across the web. This section is live now and can be found in the Shopping tab.

The “Deals related to your search” section in the Google Shopping tab. Image: Google.

Additionally, when users search for deals during major retail sales events, such as Black Friday or Cyber Monday, Google will show a new carousel that highlights relevant deals, alongside other related sales information. This new SERP feature will be available in October — right in time for the aforementioned shopping holidays.

The deals section that may appear when users search for major retail sales events. Image: Google.

Promotions and deals uploaded via Google Merchant Center are automatically shown to users on the Shopping tab, even if the retailer or manufacturer isn’t running ads on Google. “Offers are shown based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more,” Google said in the announcement.

New promotions tools. Google is rolling out two new ways for merchants to attract new customers and highlight their promotions:

  • Merchants can now indicate that a promotion is only available to first-time customers (for example, a “10% off for new customers” promotion). These promotions will still be shown to everyone, but only eligible shoppers will be able to access the promotional price.
  • Promotions can now be highlighted on free listings in the Shopping tab. To do so, navigate to the promotions tab in Google Merchant Center and select which promotions you want to have appear in free listings (or, alternatively, supported by ad spend).

Expanded best sellers report. Historical best seller data and relative demand data are coming to the best seller report in Google Merchant Center.

The best seller report in Google Merchant Center. Image: Google.

This report can be accessed once a merchant opts into market insights in Merchant Center or Google BigQuery.

Why we care. The new deals sections may present retailers with opportunities to showcase their competitively priced products. This may also help retailers attract new customers during their most important times of the year,

Read More

News Bot

Share
Published by
News Bot

Recent Posts

Covid 19 coronavirus: Australian expert warns of ‘indefinite lockdown’ in Sydney

With infection numbers in Sydney refusing to budge, the head of Australia's top medical body…

51 mins ago

Australia, China trade barbs over Great Barrier Reef ‘in-danger’ designation

The Chinese host of this year's meeting of the United Nations World Heritage Committee has…

51 mins ago

Why thousands of rural Australians are doing a happy dance

How three inspirational women are connecting the city and bush, thereby helping battle-weary regional businesses…

51 mins ago

Intel will produce Qualcomm SoCs on the upcoming 20A nodes

Reviews, News, CPU, GPU, Articles, Columns, Other "or" search relation.5G, Accessory, Alder Lake, AMD, Android,…

53 mins ago

MIUI 12.5 update lands on the Poco X3 NFC globally as the Poco F3 receives a new OTA

Reviews, News, CPU, GPU, Articles, Columns, Other "or" search relation.5G, Accessory, Alder Lake, AMD, Android,…

53 mins ago

No 3 nm for the A16 Bionic: Qualcomm and MediaTek tipped to beat Apple in the race to 3 nm chipsets

Reviews, News, CPU, GPU, Articles, Columns, Other "or" search relation.5G, Accessory, Alder Lake, AMD, Android,…

53 mins ago