Categories: GiphySpotify'

Giphy and Spotify partnership will bring music to GIFs, sort of

Spotify and Giphy, the platform that lets you easily find and share short animated images, have teamed up to combine the two products into one…sort of. The companies are enabling artists to combine their music with GIFs of their performance, but it won’t work quite the way it sounds. Rather than a GIF playing music, the images will let users click through straight to the artist’s Spotify page.

Spotify announced the new team-up today, stating that artists who have a verified page on GIPHY can now opt to utilize this new feature. With it, artists can link their Spotify pages with the GIFs on their official Giphy page, enabling viewers to click a “Listen on Spotify” button.

The button will only be featured on participating GIFs, so don’t expect to find them on every animated image. The participating GIFs will be discoverable both on the Giphy mobile app and through its website. Once you click

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