‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown

Long-term gains seldom come without short-term pain as the state of Facebook’s ads business bares out.The social network has been…

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How marketers are creating long-term customer relationships by leveraging householding

Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with…

1 week ago

As NIL era arrives, marketers find an influencer playbook

There’s a new crop of influencers on the horizon for marketers after the NCAA’s recent adoption of a policy allowing…

3 weeks ago