Customers it’s

‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook

With Apple’s data privacy crackdown and an oversaturated social media advertising marketplace, 2020 was thought to be the year that killed the Instagram brand. But at least one direct-to-consumer startup doesn’t see it that way.Fulton, a New York City-based DTC brand, currently dedicates 60% of its total ad spend toward Facebook and Instagram. Co-founder Libie…

future it’s

‘It’s about all future presidents.’ Schiff on protecting democracy.

Washington Adam Schiff wears many hats. The California congressman is chairman of the House Intelligence Committee. He’s a member of the select House committee probing the Jan. 6 riot in the U.S. Capitol. He was lead manager of the first Senate impeachment trial of President Donald Trump.But the issue Congressman Schiff is most fired up…

it’s really

‘It’s really just like a catalog’: Overheard at the Digiday Media Marketplace Strategies Forum

This article was reported on — and first published by — Digiday sibling Modern Retail At Digiday Media’s Marketplace Strategies Forum in New York City, industry leaders came together to discuss what it takes to successfully sell on third-party marketplaces. In addition to Amazon, there’s now a growing selection of third-party marketplaces brands can sell…

Break it’s

It’s Time to Break Up the Military-Industrial Complex

EDITOR’S NOTE:&nbspEach week we cross-post an excerpt from Katrina vanden Heuvel’s column at the Read the full text of Katrina’s column here. Two days after the United States withdrew from Afghanistan, the House Armed Services Committee voted to set the Pentagon’s 2022 budget. Given that US officials claim to be winding down decades-long wars,…

Almost it’s

It’s Almost Time For Succession Season 3 to Tell Us to F**k Off

After a far-too-long wait, it’s almost time for us Waystar-Royco shareholders (or, HBO subscribers) to see a bunch of rich people tell each other to Fuck Off again. Season 2 of Succession left us hanging way back in the pre-Covid world of Fall 2019, and we’ve been eagerly waiting to see how Kendall, Logan, Shiv,…

Demonizing it’s

It’s Time to Stop Demonizing Athletes for Using Marijuana

When I first went from a sedentary, pack-a-day smoker with an awful diet to a lean ultramarathon runner, thanks largely to cannabis edibles, I thought I was the only one. Turns out, I was part of a larger trend of exercisers—at every level—who are using pot to make exercise not just a necessary chore but…

it’s Vinland

It’s all in the ink: Vinland Map is definitely a fake, new analysis finds

A modern-day forgery — “There is no reasonable doubt here. This new analysis should put the matter to rest.” Jennifer Ouellette – Sep 14, 2021 10:11 pm UTC Enlarge / The Vinland Map purports to be a 15th-century map with a pre-Columbian depiction of the North American Coast. A new analysis has confirmed that the…

it’s Predict

Why It’s So Hard to Predict Where the Pandemic Is Headed Next

Among the professional hazards faced by Carl Bergstrom, a professor of biology at the University of Washington, is that he is often asked where the Covid-19 pandemic is heading. The question comes in many variations—what next week will be like, or the next school year, or the next winter—and has so for as long as…

it’s lavish

‘It’s not lavish, it’s vital:’ In-person corporate retreats return with a twist

Employers are pulling out all the stops for corporate retreats as they attempt to inject a much-needed dose of camaraderie for staff who haven’t seen each other in person for the last 18 months.Retreat-booking agencies, many of which pivoted to providing virtual experiences after the start of the pandemic, have found their books start to…

it’s years

It’s been 2 years since the last UN climate conference. So why do some activists want to postpone COP 26?

Originally, the 26th international U.N. conference on climate change was supposed to be held last November. Then, COVID-19 devastated the world, killing over 4 million people and bringing the planet to a halt. The most important summit in the world for slowing the pace of global warming was postponed for over a year — the…