Briefing

Media Briefing: As student athletes begin signing brand deals, sports publishers want in

This week’s Media Briefing looks at how publishers are starting to create series and new business franchises around student-aged athletes…

22 hours ago

Future of TV Briefing: 5 takeaways from this year’s TV upfront market

The Future of TV Briefing this week recaps the top trends from this year’s TV advertising upfront negotiations and what…

2 days ago

Marketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’

The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in…

2 days ago

Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels

This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the…

6 days ago

Future of TV Briefing: The free, ad-supported streaming TV market has come of age

The Future of TV Briefing this week looks at how the free, ad-supported streaming TV market has entered a new…

1 week ago

Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school season

Summer is still in full swing. But with the pandemic leaving a trail of uncertainty and shoppers getting a head…

1 week ago

Briefing: Cloud storage performance metrics

We look at some of the key storage performance metrics that determine what your applications will get from cloud storage,…

2 weeks ago

Media Briefing: How publishers are preparing for the return of in-person events

In this week’s Media Briefing, senior reporter Kayleigh Barber talks with publishers about the status of their plans to return…

2 weeks ago

Future of TV Briefing: How Amazon, Roku and YouTube stepped up in this year’s upfront market

The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube…

2 weeks ago

Marketing Briefing: ‘A real competition for talent’: 4A’s CEO Marla Kaplowitz on agencies getting back to offices and more

July 13, 2021 by Kristina Monllos This summer, many marketers and agency execs have been aiming to figure out what…

2 weeks ago