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‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging

September 16, 2021 by Kristina Monllos Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how he’s thinking about…

“Every brand

‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law

A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our choice.The stunt represented another way of how brands as of late haven’t shied away from getting political when they disagree…

brand Smart

Eat Smart brand Chopped Salad Kits recall expanded because of Listeria tests

Curation Foods is expanding a recall of Eat Smart brand “Chopped Salad Kits” from the marketplace because of a possible Listeria monocytogenes contamination. This additional information was identified during the Canadian Food Inspection Agency’s (CFIA) food safety investigation. This recall was triggered by CFIA test results. The CFIA is conducting a food safety investigation, which…

brand high-octane

This brand new high-octane thriller on Netflix has everyone buzzing

Judging by the trailer, the new action thriller on Netflix that’s landed on the streamer’s Top 10 chart looks like a paint-by-numbers affair that leans heavily on special effects, explosions, and the like, but ultimately leaves you feeling bereft if it’s a good story you’re after. I wouldn’t have guessed that enough Netflix subscribers would…

brand Rated

MHI Rated Top Brand of Heat Pumps by Leading New Zealand Consumer Organization

TOKYO, Sept 3, 2021 – (JCN Newswire) – Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHI Thermal Systems), a part of Mitsubishi Heavy Industries (MHI) Group, through its Australian subsidiary Mitsubishi Heavy Industries Air-conditioners Australia, Pty. Ltd. (MHIAA), has for the first time been selected as the Top Brand of Heat Pumps in the Heat Pumps…

brand Expands

BILT Expands Brand Support Teams: Customer Experience Platform Secures Microsoft Sales Talent

Grapevine, TX, September 01, 2021 –(– In a bold move to secure top talent in a tight job market, BILT Incorporated announced today it has successfully recruited Matthew Henley from Microsoft Corporation. As a director of brand support sales, Henley will work directly with large retailers as they implement 3D instructions across various product categories and…

brand esports

Esports Brand XSET Partners With Drai’s Nightclub for Concerts, Gaming Cabanas

Drai’s Las Vegas vice president of sales and hospitality Philip Loomis  tells Billboard that he connected with XSET chief merchandising and licensing officer Wil Eddins after participating in a virtual panel together and recognizing “the synergy that already exists between our two spaces,” Loomis says. “We view nightlife and gaming as cultural hubs that not only touch…

brand Saints

A Brand New Saints Row Game Is Getting Revealed Next Week

Saints Row The ThirdImage: Deep Silver / VolitionThe next Saints Row game is getting officially revealed next week and based on the few details revealed so far it’s a brand new game, not a remake, and is in fact (possibly) a full-on reboot of the popular open-world franchise. Geoff Keighley first teased the new Saints…

brand plans

Brand plans to be UK’s first net zero carbon ready meal

Founder Dominie Fearn told FoodNavigator that mass produced offerings have given the ready meal sector a bad name. She believes rising cohorts of consumers demand more premium products made in an ‘environmentally conscious’ way.Wild Hare — so named because the wild hare is one of the best indicators of biodiversity of the land — says…

'Cherry brand

Brand New Cherry Flavor Probably Won’t Have a Season 2

The following story contains spoilers for the end of Brand New Cherry Flavor on Netflix. Horror fans got a real treat with Netflix’s Brand New Cherry Flavor, an eight-part series set in the cutthroat world of early ’90s Hollywood. Our story here follows Lisa Nova (Alita: Battle Angel star Rosa Salazar), a young filmmaker looking…