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Adeam Resort

Adeam Resort 2022

Though many who grew up in the early aughts protest, Y2K fashion has officially been revived. Just a quick scroll through TikTok will show you that Gen-Z has embraced the high-gloss look resplendent with rhinestones, low-rises, and lots and lots of skin. For Resort 2022, Adeam designer Hanako Maeda joined the pack of designers looking…

Though many who grew up in the early aughts demonstration, Y2K style has formally been revived. Just a fast scroll through TikTok will reveal to you that Gen-Z has adopted the high-gloss appearance caked with rhinestones, low-rises, and lots and a lot of skin. For Resort 2022, Adeam designer Hanako Maeda joined the bunch of designers looking to place their own spin on the fashion, but in a way that felt true to her elegant emerging label. “When you look at TikTok or the next generation, it’s too literal an interpretation for me,” she explained. “So I wanted to do it in a way that feels more acceptable to people who were teenagers or adults at the time.”

She had been motivated by her own wardrobe for a teenager growing up in Azabu, Tokyo, when she listened to grunge and punk music and wore a uniform to school. As a consequence of this personal backstory, you’d need to really squint to find recognizable Y2K hallmarks, though that is likely to appeal to a broader range of customers than a literal interpretation. In the first look,

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